Make Your Business A Data-Driven Business
It’s not just the big companies that can leverage big data. Small and medium sized businesses, and even solopreneurs, can all create a database of customers with critical demographic and sales information. And that info is exclusive and proprietary to you!
As cookies and other trackers slowly recede from marketing, having your own data on customer behavior gets more critical, so your customer list is more important than ever. And the way that customers give you to stay in touch is usually email or text.
With a clean list and a supportive third-party software, businesses can benefit from automation, customer segmentation, and insights on customer behavior. You can see who is opening emails, and what they’re clicking on. You can see what customers respond to within hours of launching your campaign.
Sender.net has one of the best options for third-party email for small businesses and startups, with the highest threshholds of free addresses and mailings. It also boasts SMS capability for a small fee
Email Marketing Success Story
For The Adrian Empire, an international non-profit, Manzanita prepared a landing page and a two-part drip campaign for an in-person event. The goal was to recruit new members to the organization.
At the event, large posters featured a QR code pointing to the landing page, where visitors could sign up for more information. A registration triggered an immediate email, then a second a few days later.
At each stage of the funnel, we had about a 10% conversion rate.
- 300 visits to the landing page
- 42 new subscribers
- 4 new members
Email was a critical tool in creating a conversation with potential members and converting them into new members.
